The University of Pittsburgh Center for Excellence in Digital Education, or Pitt EDGE, supports the planning, development and implementation of online, hybrid and continuing education programming through centralized services and the engagement of existing teams within the University’s 16 schools, including the Health Sciences.
Pitt EDGE's Marketing, Communications, Recruitment and Enrollment (MCRE) team is charged with enrollment management for both online/hybrid programs and residential master's and professional programs, and with building the shared enrollment management infrastructure that supports all of Pitt's graduate and professional schools.
Established in the Office of the Provost in fall 2024, Pitt EDGE sets the strategic vision of the University for online and continuing education by:
- Supporting and guiding the planning, development, implementation and evaluation of online/hybrid education programming through a mix of centralized services and the engagement of existing Pitt teams.
- Scaling a data-driven enrollment marketing focus, through our MCRE team, to meet the needs of our online/hybrid and residential master's and professional programs.
- Collaborating closely with the schools to deliver a cohesive, quality Pitt online/hybrid learning experience.
- Coordinating enrollment management infrastructure across master's and professional programs — online, hybrid and residential — through the Coordinated Enrollment Management Model (CEMM).
Vision
Expand access to the high-quality education offered at the University of Pittsburgh.
Mission
- Serve learners of all types especially those from nontraditional and under-served populations.
- Embrace a user-friendly and coherent set of platforms and technologies for rapid and seamless access to Pitt's programs and faculty.
- Design offerings with a focus on the needs of learners, the context and issues they are experiencing, their geographic location and changing circumstances, i.e. workforce deserts.
Coordinated Enrollment Management Model (CEMM)
Pitt EDGE's Marketing, Communications, Recruitment and Enrollment (MCRE) team delivers enrollment management support to Pitt's schools through the Coordinated Enrollment Management Model, or CEMM. This model serves as a shared enrollment management resource for online/hybrid programs and residential master's/professional programs, working alongside each school's own recruitment, admissions and marketing efforts.
CEMM is organized around four connected lines of service:
- Recruitment
- Digital Operations and Paid Marketing
- Organic Marketing and Storytelling
- Enrollment Nurturing
CEMM is being introduced alongside the University's implementation of Slate, a shared CRM platform that will give schools and EDGE a consistent view of the enrollment funnel from initial inquiry through matriculation. Schools continue to own academic content and admissions decisions; CEMM provides the shared infrastructure, expertise and coordination to support that work. The CEMM brings schools a shared team and set of tools that gets each program in front of the right prospective students earlier, through coordinated recruitment, marketing, and outreach designed to build awareness and drive inquiries at the top of the funnel.
