Sam Wilson is a Marketing Creative Specialist with the University of Pittsburgh Center for Excellence in Digital Education (Pitt EDGE). Her work focuses on developing creative marketing campaigns, visual storytelling, and brand strategy to support Pitt Online and residential graduate enrollment marketing as well as Pitt EDGE initiatives. Her professional interests include brand development, integrated marketing strategy, and art direction.
Wilson has worked in higher education marketing and design for over 10 years, with experience spanning residential and online education. Her experience includes leading multi-channel marketing campaigns, designing digital and print communications, maintaining brand standards, collaborating with cross-functional teams and developing creative solutions that advance institutional goals.
Wilson is an alumna of West Liberty University and Western Governors University. Outside of work, she enjoys creative hobbies such as sewing and drawing, attending anime conventions and planning trips to Japan with her spouse whenever possible.
